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Design Science is a consulting firm dedicated to one mission: tailoring products to the needs of their users.

We do this by:

• Conducting ethnographic research to provide unique insight into the needs of customers and users.
• Applying human factors methods to optimize the usability, safety, and comfort of products.
• Designing graphic user interfaces that have strong visual appeal, are easy to use, and are easy to implement.

Our staff of social scientists and designers (most of whom have advanced degrees) combines unrivalled creativity with scientific precision to obtain information, to present that information in uniquely useful ways, and to develop world-class graphic user interfaces that reflect the insights thus obtained.

Our work allows our clients' design decisions to be based on reality, rather than on guesswork or persuasive fiction.